Why Everyone's Talking About Dubai Chocolate—and What We're Doing About It
You’ve probably seen them: glossy chocolate bars stuffed with pistachio cream, layered with flaky pastry, maybe topped with gold leaf, and always photographed like they just walked the dessert runway. This is the Dubai chocolate trend—rich, dramatic, and currently breaking the internet one bite at a time.
Naturally, we’ve been paying attention.
What Is Dubai Chocolate, Exactly?
There’s no one official definition, but the formula that’s catching fire tends to include:
Pistachio cream (smooth, nutty, vibrant green)
Kadayfi or knafeh (crispy, shredded phyllo pastry often soaked in syrup)
Tahini (nutty, savory depth that cuts through the sweetness)
All of it gets layered into or onto high-quality chocolate, usually in a bar format so decadent it feels more like dessert jewelry than candy. It's the kind of thing people buy for the visual, and then fall in love with for the texture.
But behind the shine and syrup, there’s a catch.
Why We Carried Anjar—And Why We're Making Our Own
We brought in a version from Anjar Chocolatier in Florida because they were one of the few making a clean, palm oil–free bar. The flavor was great, and people loved it—but we kept hearing the same thing: this is incredible, but it’s almost $30.
Also, most of the versions we saw floating around online used palm oil in the filling to achieve that shelf-stable gooeyness. We’re not into that. If we’re going to make something this rich, we want to do it with ingredients we actually believe in.
So now, we’re making our own.
Our version keeps the best parts of the trend—pistachio, knafeh, tahini—but trims the size, skips the palm oil, and brings the price down to something more accessible. It’s still a luxury bite, but one that doesn’t feel like a once-a-year splurge.
When Can You Get It?
Very soon. We’ll post on Instagram and Facebook the moment it’s available. It’ll be sold both online and in-store, in small batches, because that’s how we make things around here: intentionally, and without cutting corners.
If you’ve been waiting to see what the fuss is about, this is your chance to try the Dubai chocolate bar everyone’s talking about—only this time, made the right way.
No palm oil. No $30 sticker shock. Just pistachio, tahini, knafeh, and chocolate, balanced the way we like it.